News & insights for the gaming industry

Esports, trending or not?

October 15, 2021 / by Joshua Goodpastor posted in Marketing, Insights, Gaming

Stadiums, lights, fans, and sponsorships fill the modern eSports world. What was once an obscure version of competitive gaming is now a mainstream staple making appearances on streaming sites and sports networks. Colleges grant scholarships, players are marking careers in gaming, and the entire world of eSports is evolving into a professional setting. However, this does not mean it is still a trending topic in many game circles. Like traditional sports, eventually, eSports will hit a period of normalization and it is important to know when to shift from trending promotion tactics into a more corporate and structured eSports advertising endeavor. 

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Is Modding considered User Generated Content?

October 14, 2021 / by Joshua Goodpastor posted in Game development, Gaming

With the advent of modern computers and the accessibility of game building software modding has quickly become a common topic among the online gaming community. Mods offer a chance for users to add their own spark of creativity into the game environment. While some mods are more “meme” based in content, others can expand and evolve gameplay into new worlds and options. 

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3 Tips For Increased Viewer Engagment on Twitch

October 13, 2021 / by Joshua Goodpastor posted in Streaming platforms, Streaming, Insights

For Twitch streamers, viewers are a massively important metric for establishing the success of a channel. Without viewers, a streamer loses credibility, and sponsorship opportunities quickly decline. While there are many guides on how to gain viewers, there are not as many revolving around retaining and engaging your audience. Increasing the viewer count on Twitch goes hand in hand with viewer engagement. Engaged viewers are advocates for Twitch channels, and streamers should work to keep their streams healthy and lively for their particular audiences. 

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Game Promotion 101: A guide for new developers

October 7, 2021 / by Joshua Goodpastor posted in Streamer culture, Influencer marketing, Game development, Marketing, Insights

Making a video game is hard work and, for new developers, it can be a daunting task to try and market those titles online. Many times, developers feel like they are shouting into a void and some even struggle to receive any recognition despite their work. That is where Lurkit comes in to help you get started in marketing your creation and finding a community that will cherish, support, and loves your game.

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Successful streams start with Lurkit keys!

October 6, 2021 / by Joshua Goodpastor posted in Streamer culture, Influencer marketing

Streaming is a tiresome and thankless job, but Lurkit is here to make it slightly easier. Whether your a variety streamer or do focused content, Lurkit offers game keys and product codes that can be used for several applications. From multiplatform options, to amazing and strange campaigns, Lurkit has something for everyone and costs nothing for Content Creators. 

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Hunt: Showdown Enters The Mainstream Using User Generated Content

October 5, 2021 / by The Lurkit Team posted in Marketing, Insights, Gaming

Hunt: Showdown is a First Person Shooter set in a dark reality where hunters compete towards a single target . The game has two game modes with "Bounty Hunt" and "Quickplay" each providing a unique experience. Between the two modes, "Quickplay" has gained a reputation for being a fast-paced experience that balances the PvE and PvP features  of the game well.

For many players, Hunt: Showdown breaks the meta understanding of the "Battle Royale" formula and offers a unique mixed PvE and PvP experience. With objective hunting, casual collecting, and unique death rules the game breaks new ground and defines itself as more than just another competitive shooter.

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Game marketing is not business marketing

September 30, 2021 / by Joshua Goodpastor posted in Streamer culture, Influencer marketing, Xbox, PlayStation, Insights, Indie games

Business communication has long relied on the foundations of Advertising and Public Relations strategies to market games. While classic skills like trend awareness and behavior prediction are useful, it is becoming increasingly necessary for marketing to evolve past business communication. The internet opened up the door for tons of different businesses, opportunities, and communication strategies to be viable and marketing must evolve with the internet’s new world. This becomes even more important when looking to dive into game marketing as the video game industry is a constantly evolving ecosystem. 

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Rise of Indie Gaming Influence

September 28, 2021 / by Joshua Goodpastor posted in Influencer marketing, Game platforms, Marketing, Indie games

 Indie games are growing more popular, being produced more rapidly, and are impacting the gaming industry in large ways. Looking back at the origin of game design and the early exploration into indie production, marketing professionals can track why indie games have such an influence and learn how to leverage influencers using game data analytics. Exploration into history can help understand why gamers prefer certain titles, and how marketing professionals can predict market trends using the indie game’s release schedule. 

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Results matter, keys don't. Here's why!

September 24, 2021 / by Joshua Goodpastor posted in Streamer culture, Influencer marketing, Marketing, Insights

Game key distribution sites are a pivotal pillar in the bridge that connects streamers to game publishers and developers. For only a single game key, an influencer can bring tons of additional press and attention to titles both indie and AAA. Depending on the title, this is a small investment for a massive boost in publicity, and this momentum can be leveraged to turn any minor game release into a massive success. This is all reliant, however, on innovative marketing for the titles which can often start with a single game key.

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Prospecting relevant content creators for your campaign

September 17, 2021 / by The Lurkit Team posted in Influencer marketing, Campaign analytics, Marketing, Insights

Time to find some streamers and YouTubers? Successful influencer campaigns are based on data and relevance. This is where the PR manager, influencer marketer, and community manager spend a lot of their time before a game launch. But where and when do you find content creators? We know what good prospecting looks like and which tags and metrics are key for your campaign. We also know how you can present them in a way your marketing team understands.  

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