Game subscriptions are becoming increasingly common, but what are the long-term effects. As fans argue between game subs and live service...
With new games getting larger, concerns around video game addiction continue to appear. Is there a limit to how much someone should game or are the...
Influencer-generated content continues to show higher engagement than branded posts. Companies that learn to harness IGC can propel their game...
Is there a place for games that rely so heavily on working with friends? It Takes Two success has proven that fans enjoy local co-op games and are...
Lurkit’s top hidden gem Twitch gaming streamers series is a breakdown of key influencers that you may have missed while marketing your game. Explore...
Understanding the different types of gaming influencers and the benefits they provide can help you pick a creator of the perfect size to hype your...
Barely a few months into 2022, the gaming landscape has been shaken to its core with massive deals happening. With more industry shifts on the...
Knowing how to measure the ROI of your influencer marketing activities is the key to scale awareness and sales for your titles.
Millennials spend the most per month on games. To get them to trust and respond to your game promotion, online reviews can hold the key.
Most gamers know of the console battle, but the stakes recently evolved. Rather than a conflict of platforms, it has become a conflict of game...