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News & insights for the gaming industry

Easy Tips to Leverage Influencer Markets

September 10, 2021 / by Joshua Goodpastor posted in Streamer culture, Influencer marketing, Game development, Marketing

Marketing with influencers is key to the successful launch of countless video game titles across multiple genres and platforms. When it comes to leveraging opinions, gathering feedback, and promoting a title, influencers have a pre-built audience and reputation that can make a massive difference to final release numbers. However, tapping into this influencer market and learning how to leverage their strengths properly can be challenging for new and veteran publishers alike. Each influencer and audience is different, and the influencer market is filled with countless options available with unknown results.

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How Gartic Phone is Utilizing UGC to Become The Next Hit Party Game

August 26, 2021 / by Kamil Malinowski posted in Marketing, Insights, Gaming

Party games have always been a hit in the gaming community. Whether you’re an FPS, MMO, RTS, or any other type of player, everyone appreciates taking it easy once in a while with a party game. 

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Lurkit’s Last Week in Gaming: Twelve Minutes, Road 96, more

August 24, 2021 / by Kamil Malinowski posted in Insights, Gaming

We saw another explosive week on Twitch last week! Three new titles hit the platform, while some old favorites began to gain momentum again. 

Let’s take a look at some of the most notable game performances on the platform last week.

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Lurkit’s Last Week in Gaming: Naraka Bladepoint, Diablo 2 Resurrected

August 17, 2021 / by Kamil Malinowski posted in Insights, Gaming

We saw another hot week in the gaming world, with new releases aplenty and some interesting titles gaining steam on Twitch. 

Let’s take a look at some of the most notable game performances on the platform last week.

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Lurkit’s Last Week in Gaming: Back 4 Blood, GRIME, and more

August 10, 2021 / by Kamil Malinowski posted in Insights, Gaming

Last week was another hectic one on Twitch and just about everything changed from the week before. We saw new releases rise up, some notable games slow down, and other classics rise again. 

Let’s take a look at some of the most notable game performances on the platform last week.

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Lurkit’s Last Week in Gaming: Tribes of Midgard, The Ascent, and more

August 4, 2021 / by Kamil Malinowski posted in Insights, Gaming

July came to an exciting end in the gaming world, with three big new releases shaking things up. We also saw continued movement in the eternal MMO struggle on Twitch, as well as much more.

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How Black Desert Online Started a Revival With User Generated Content

July 29, 2021 / by Kamil Malinowski posted in Marketing, Insights, Gaming

Black Desert Online is just one of many MMORPGs currently battling it out to gain a foothold in the western market. The game arrived as a hot new prospect in 2016, boasting impressive features, such as one of the most impressive selections of character customization options. 

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Lurkit’s Last Week in Gaming: New World, Pokemon Unite, and more

July 27, 2021 / by Kamil Malinowski posted in Insights, Gaming

Twitch saw a massive week last week, with two huge titles coming to the platform. Amazon’s New World and Pokemon Unite shook up Twitch, while there were notable changes in a few old-favorite titles.

Let’s take a look at some of the biggest viewership changes on Twitch last week.

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How Brawlhalla Utilized UGC to Battle to The Top of The Fighting Game Genre

July 23, 2021 / by Kamil Malinowski posted in Marketing, Insights, Gaming

The fighting game genre has always been a popular one, dating all the way back to stand-alone arcade games. It’s grown massively since then, as we now see many popular titles, such as Super Smash Bros, Tekken, Street Fighter, Mortal Kombat, and, one of the most recent games, Brawlhalla

It’s safe to say that fighting games are an absolute classic for gamers and most people have likely at least tried one before. With some games having a deep history, dating back as far as 40 years, entering the fighting game market is always going to be a challenge as a ton of players simply stick to their favorite titles. 

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Lurkit’s Last Week in Gaming: F1 2021, Super Smash Bros Melee, more

July 20, 2021 / by Kamil Malinowski posted in Insights, Gaming

Content was somewhat of a mixed bag on Twitch last week, with new releases, established titles, and old favorites all seeing big moves on the platform. It really was a week where just about everyone had something to see, be it good or bad. 

With quite a lot happening, there were also big shifts in viewership. Let’s look at some of the biggest changes last week.

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