Streamer culture

Game marketing is not business marketing

As the game continues to trend heavier towards gaming in a more mainstream focus, marketers are stuck as traditional tactics fail to work.

Influencer marketing

Rise of Indie Gaming Influence

Indie games are growing more popular, being produced more rapidly, and are impacting the gaming industry in large ways.

Streamer culture

Results matter, keys don't. Here's why!

Game marketing can be done efficiently and cheaply when developers learn to monitor results rather than game key sales.

Streamer culture

Easy Tips to Leverage Influencer Markets

An exploration into infleuncer marketing that introduces game publishers to some easy tips that will leverage success in the infleuncer market!

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