News & insights for the gaming industry

Is Modding considered User Generated Content?

October 14, 2021 / by Joshua Goodpastor posted in Game development, Gaming

With the advent of modern computers and the accessibility of game building software modding has quickly become a common topic among the online gaming community. Mods offer a chance for users to add their own spark of creativity into the game environment. While some mods are more “meme” based in content, others can expand and evolve gameplay into new worlds and options. 

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Game Promotion 101: A guide for new developers

October 7, 2021 / by Joshua Goodpastor posted in Streamer culture, Influencer marketing, Game development, Marketing, Insights

Making a video game is hard work and, for new developers, it can be a daunting task to try and market those titles online. Many times, developers feel like they are shouting into a void and some even struggle to receive any recognition despite their work. That is where Lurkit comes in to help you get started in marketing your creation and finding a community that will cherish, support, and loves your game.

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Easy Tips to Leverage Influencer Markets

September 10, 2021 / by Joshua Goodpastor posted in Streamer culture, Influencer marketing, Game development, Marketing

Marketing with influencers is key to the successful launch of countless video game titles across multiple genres and platforms. When it comes to leveraging opinions, gathering feedback, and promoting a title, influencers have a pre-built audience and reputation that can make a massive difference to final release numbers. However, tapping into this influencer market and learning how to leverage their strengths properly can be challenging for new and veteran publishers alike. Each influencer and audience is different, and the influencer market is filled with countless options available with unknown results.

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Most successful game releases of March 2021

April 19, 2021 / by Kamil Malinowski posted in Game development, Indie games, Gaming, Game Launches

March 2021 was a busy month for gaming, with a ton of new releases hitting the market and quite a few of them lighting up the gaming world. From action to adventure, dungeon crawlers, and even a classic split-screen co-op, the month had just about a little of everything.

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How Roblox became a multi-Billion Dollar company thanks to User Generated Content

March 26, 2021 / by Kamil Malinowski posted in Game platforms, Game development, Indie games, Gaming

Released in 2006, Roblox has become the biggest online game platform and game creation system out there. Despite a slow start, it began to pick up steam in 2010 and has seen exponential growth since. 

This cumulated in the platform finally arriving on the New York Stock Exchange on March 10, with the IPO officially marking Roblox as a titan of the gaming industry. The market value of the platform is now around $39 Billion, all thanks to user generated content, which is the essence of the platform. Let’s take a look at Roblox’s popularity and just how UGC paved the way for its success.

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Top game launches to watch out for in 2021

March 16, 2021 / by Kamil Malinowski posted in Game development, Gaming, Game Launches

As always, the game’s calendar is filled to the brim with exciting new releases. From indie gems to triple-A behemoths, there are games of all shapes and sizes coming out in 2021 that will fit everyone's needs.

Some games, however, are just that much more noteworthy than others, be it due to series popularity, well-known developers, or just promising gameplay. Let’s take a look at some of the top games to keep your eyes out for this year. 

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Loop Hero takes over Twitch and Steam with incredible launch

March 9, 2021 / by Kamil Malinowski posted in Game development, Marketing, Indie games

A new game is starting to take over the gaming world. Despite coming out just a few days ago on March 4, Loop Hero is already a hugely popular game, becoming one of the most-watched on Twitch and already entering the top sellers' list on Steam. 

Coming from Four Quarters, a small indie dev team, the game seems well on its way to making a triple-A splash as its very impressive start continues. Let’s take a look at the game and some of the numbers behind its incredibly successful launch. 

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How to leverage User Generated Content for your game launch

December 15, 2020 / by Kamil Malinowski posted in Company-know-how, Influencer marketing, Game development

It’s no secret that User Generated Content (UGC) is essentially the core of the internet, especially in gaming. Practically anything you see online has been influenced by UGC in some way, from users creating tiny addons to whole platforms based solely on the users' content, like Twitter and YouTube. 

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How to make your game attractive to influencers

October 27, 2020 / by Kamil Malinowski posted in Company-know-how, Influencer marketing, Game development

Getting people to see and buy your game is the ultimate goal when making a game, and there’s no better way to get your game noticed than by having influencers play it and share it with their fans.

The biggest streamers and content creators have followings in the millions and having even one huge influencer playing your game can make or break it. Even in the last few months, some relatively small projects like Fall Guys and Among Us have become massive thanks to just a few influencers making them popular on websites like Twitch and YouTube.

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Steam vs Epic Games Store - Where should you publish your game?

October 6, 2020 / by Kamil Malinowski posted in Company-know-how, Game development

Getting users to play your game is the ultimate goal and picking the right place to make it available is key. For the majority of developers, there are two main options for publishing your game: Steam and the Epic Games Store. 

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