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News & insights for the gaming industry

How Roblox became a multi-Billion Dollar company thanks to User Generated Content

March 26, 2021 / by Kamil Malinowski posted in Game platforms, Game development, Indie games, Gaming

Released in 2006, Roblox has become the biggest online game platform and game creation system out there. Despite a slow start, it began to pick up steam in 2010 and has seen exponential growth since. 

This cumulated in the platform finally arriving on the New York Stock Exchange on March 10, with the IPO officially marking Roblox as a titan of the gaming industry. The market value of the platform is now around $39 Billion, all thanks to user generated content, which is the essence of the platform. Let’s take a look at Roblox’s popularity and just how UGC paved the way for its success.

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Covid’s impact on the gaming and video market

February 4, 2021 / by Kamil Malinowski posted in Game platforms, Streaming platforms, Streaming

As we all know, the Covid-19 pandemic has had, and continues to, have a huge impact on all of our lives. From individuals to small businesses and giant organizations, everyone has been affected in some way, and for most businesses especially, this has been an adverse impact. 

However, one industry, in particular, has flourished despite Covid, and maybe even because of it, gaming and video content. Of course, this doesn’t mean everything has worked out for every business and individual involved in it, but as a whole, the market has seen a massive increase in 2020. 

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