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News & insights for the gaming industry

Rise of Indie Gaming Influence

September 28, 2021 / by Joshua Goodpastor posted in Influencer marketing, Game platforms, Marketing, Indie games

 Indie games are growing more popular, being produced more rapidly, and are impacting the gaming industry in large ways. Looking back at the origin of game design and the early exploration into indie production, marketing professionals can track why indie games have such an influence and learn how to leverage influencers using game data analytics. Exploration into history can help understand why gamers prefer certain titles, and how marketing professionals can predict market trends using the indie game’s release schedule. 

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How Roblox became a multi-Billion Dollar company thanks to User Generated Content

March 26, 2021 / by Kamil Malinowski posted in Game platforms, Game development, Indie games, Gaming

Released in 2006, Roblox has become the biggest online game platform and game creation system out there. Despite a slow start, it began to pick up steam in 2010 and has seen exponential growth since. 

This cumulated in the platform finally arriving on the New York Stock Exchange on March 10, with the IPO officially marking Roblox as a titan of the gaming industry. The market value of the platform is now around $39 Billion, all thanks to user generated content, which is the essence of the platform. Let’s take a look at Roblox’s popularity and just how UGC paved the way for its success.

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Covid’s impact on the gaming and video market

February 4, 2021 / by Kamil Malinowski posted in Game platforms, Streaming platforms, Streaming

As we all know, the Covid-19 pandemic has had, and continues to, have a huge impact on all of our lives. From individuals to small businesses and giant organizations, everyone has been affected in some way, and for most businesses especially, this has been an adverse impact. 

However, one industry, in particular, has flourished despite Covid, and maybe even because of it, gaming and video content. Of course, this doesn’t mean everything has worked out for every business and individual involved in it, but as a whole, the market has seen a massive increase in 2020. 

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