Released in 2006, Roblox has become the biggest online game platform and game creation system out there. Despite a slow start, it began to pick up steam in 2010 and has seen exponential growth since.
This cumulated in the platform finally arriving on the New York Stock Exchange on March 10, with the IPO officially marking Roblox as a titan of the gaming industry. The market value of the platform is now around $39 Billion, all thanks to user generated content, which is the essence of the platform. Let’s take a look at Roblox’s popularity and just how UGC paved the way for its success.