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News & insights for the gaming industry

Game marketing is not business marketing

September 30, 2021 / by Joshua Goodpastor posted in Streamer culture, Influencer marketing, Xbox, PlayStation, Insights, Indie games

Business communication has long relied on the foundations of Advertising and Public Relations strategies to market games. While classic skills like trend awareness and behavior prediction are useful, it is becoming increasingly necessary for marketing to evolve past business communication. The internet opened up the door for tons of different businesses, opportunities, and communication strategies to be viable and marketing must evolve with the internet’s new world. This becomes even more important when looking to dive into game marketing as the video game industry is a constantly evolving ecosystem. 

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Rise of Indie Gaming Influence

September 28, 2021 / by Joshua Goodpastor posted in Influencer marketing, Game platforms, Marketing, Indie games

 Indie games are growing more popular, being produced more rapidly, and are impacting the gaming industry in large ways. Looking back at the origin of game design and the early exploration into indie production, marketing professionals can track why indie games have such an influence and learn how to leverage influencers using game data analytics. Exploration into history can help understand why gamers prefer certain titles, and how marketing professionals can predict market trends using the indie game’s release schedule. 

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Most successful game releases of March 2021

April 19, 2021 / by Kamil Malinowski posted in Game development, Indie games, Gaming, Game Launches

March 2021 was a busy month for gaming, with a ton of new releases hitting the market and quite a few of them lighting up the gaming world. From action to adventure, dungeon crawlers, and even a classic split-screen co-op, the month had just about a little of everything.

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How Roblox became a multi-Billion Dollar company thanks to User Generated Content

March 26, 2021 / by Kamil Malinowski posted in Game platforms, Game development, Indie games, Gaming

Released in 2006, Roblox has become the biggest online game platform and game creation system out there. Despite a slow start, it began to pick up steam in 2010 and has seen exponential growth since. 

This cumulated in the platform finally arriving on the New York Stock Exchange on March 10, with the IPO officially marking Roblox as a titan of the gaming industry. The market value of the platform is now around $39 Billion, all thanks to user generated content, which is the essence of the platform. Let’s take a look at Roblox’s popularity and just how UGC paved the way for its success.

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Loop Hero takes over Twitch and Steam with incredible launch

March 9, 2021 / by Kamil Malinowski posted in Game development, Marketing, Indie games

A new game is starting to take over the gaming world. Despite coming out just a few days ago on March 4, Loop Hero is already a hugely popular game, becoming one of the most-watched on Twitch and already entering the top sellers' list on Steam. 

Coming from Four Quarters, a small indie dev team, the game seems well on its way to making a triple-A splash as its very impressive start continues. Let’s take a look at the game and some of the numbers behind its incredibly successful launch. 

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