History was made on January 11 as Spanish streamer David "TheGrefg" Martinez shattered the Twitch viewership record with nearly 2.5 million people tuning into his stream at one time. The previous overall record was set by tournament organizer Eleague at 1.1 million, while the previous individual record was none other than TheGrefg’s at 639,000, which just goes to show how massive this new record is.
Twitch is an incredibly popular and powerful tool for businesses and individuals alike. The potential for growth and exposure is almost unmatched anywhere on the internet and with such a massive user base it has become a core hub in the gaming and online world.
While influencer marketing is known to be extremely effective, it can also be expensive and difficult to establish. This is especially true when looking at the most popular creators, who are almost all represented by agencies and charge a hefty sum. Oftentimes, if you attempt to enter influencer marketing from scratch and go straight to the top, you won’t even get a chance to interact with the creators that you’d like for your campaign, only their agents.
It’s no secret that User Generated Content (UGC) is essentially the core of the internet, especially in gaming. Practically anything you see online has been influenced by UGC in some way, from users creating tiny addons to whole platforms based solely on the users' content, like Twitter and YouTube.
When it comes to getting your game out there, influencer marketing is definitely one of the best, if not the best, ways of doing it. Working directly with streamers gets your game out to thousands of fans who are all keen to follow their favorite content creators and jump on the next big thing.
Influencer marketing is one of the best, if not the best, ways of getting your product out to Gen Z and gamers. Many studies have proved it to be incredibly effective, and even as new as it is, influencer marketing is already an $8 Billion industry.
One of the most important aspects of any business is marketing and brand awareness. It doesn't really matter how good your product or service is, if no one knows about it, then it won’t do you any good.
Getting people to see and buy your game is the ultimate goal when making a game, and there’s no better way to get your game noticed than by having influencers play it and share it with their fans.
The biggest streamers and content creators have followings in the millions and having even one huge influencer playing your game can make or break it. Even in the last few months, some relatively small projects like Fall Guys and Among Us have become massive thanks to just a few influencers making them popular on websites like Twitch and YouTube.
When it comes down to it, people need to know about your game to buy it, and the more people that know about it, the more chance there is that someone will buy it. This is why marketing exists and plays such a huge role in any type of sale.