Streaming

Growing Your Stream for Newbies!

While almost anyone can start a stream, growing a community and forming a successful channel can often be difficult.

Game development

Virtual reality is evolving game immersion

With Lurkit supporting the distribution of VR titles it is vital that developers and streamers alike look towards the future possibilities of VR.

Marketing

Esports, trending or not?

Eventually, eSports will hit a period of normalization and advertisers should know when to shift into structured eSports advertising endeavors.

Streamer culture

Game Promotion 101: A guide for new developers

Welcome to the wonderful world of Game Promotions. In this guide, we will explore why game promotions are much different than a product sale.

Streamer culture

Game marketing is not business marketing

As the game continues to trend heavier towards gaming in a more mainstream focus, marketers are stuck as traditional tactics fail to work.

Streamer culture

Results matter, keys don't. Here's why!

Game marketing can be done efficiently and cheaply when developers learn to monitor results rather than game key sales.

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