Business communication has long relied on the foundations of Advertising and Public Relations strategies to market games. While classic skills like trend awareness and behavior prediction are useful, it is becoming increasingly necessary for marketing to evolve past business communication. The internet opened up the door for tons of different businesses, opportunities, and communication strategies to be viable and marketing must evolve with the internet’s new world. This becomes even more important when looking to dive into game marketing as the video game industry is a constantly evolving ecosystem.
In late 2020, we saw the infamous console wars continue, as Sony released the PlayStation 5, while Microsoft released the Xbox Series X and S. As always, it was a battle of supremacy between the two, with both companies doing all they can to encourage gamers to join their side.