Streamer culture

Game Promotion 101: A guide for new developers

Welcome to the wonderful world of Game Promotions. In this guide, we will explore why game promotions are much different than a product sale.

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Game marketing is not business marketing

As the game continues to trend heavier towards gaming in a more mainstream focus, marketers are stuck as traditional tactics fail to work.

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Results matter, keys don't. Here's why!

Game marketing can be done efficiently and cheaply when developers learn to monitor results rather than game key sales.

Streamer culture

Easy Tips to Leverage Influencer Markets

An exploration into infleuncer marketing that introduces game publishers to some easy tips that will leverage success in the infleuncer market!

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Be the first to know about new influencer marketing insights to help you create hype for your game.