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News & insights for the gaming industry

Game Promotion 101: A guide for new developers

October 7, 2021 / by Joshua Goodpastor posted in Streamer culture, Influencer marketing, Game development, Marketing, Insights

Making a video game is hard work and, for new developers, it can be a daunting task to try and market those titles online. Many times, developers feel like they are shouting into a void and some even struggle to receive any recognition despite their work. That is where Lurkit comes in to help you get started in marketing your creation and finding a community that will cherish, support, and loves your game.

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Successful streams start with Lurkit keys!

October 6, 2021 / by Joshua Goodpastor posted in Streamer culture, Influencer marketing

Streaming is a tiresome and thankless job, but Lurkit is here to make it slightly easier. Whether your a variety streamer or do focused content, Lurkit offers game keys and product codes that can be used for several applications. From multiplatform options, to amazing and strange campaigns, Lurkit has something for everyone and costs nothing for Content Creators. 

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Game marketing is not business marketing

September 30, 2021 / by Joshua Goodpastor posted in Streamer culture, Influencer marketing, Xbox, PlayStation, Insights, Indie games

Business communication has long relied on the foundations of Advertising and Public Relations strategies to market games. While classic skills like trend awareness and behavior prediction are useful, it is becoming increasingly necessary for marketing to evolve past business communication. The internet opened up the door for tons of different businesses, opportunities, and communication strategies to be viable and marketing must evolve with the internet’s new world. This becomes even more important when looking to dive into game marketing as the video game industry is a constantly evolving ecosystem. 

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Results matter, keys don't. Here's why!

September 24, 2021 / by Joshua Goodpastor posted in Streamer culture, Influencer marketing, Marketing, Insights

Game key distribution sites are a pivotal pillar in the bridge that connects streamers to game publishers and developers. For only a single game key, an influencer can bring tons of additional press and attention to titles both indie and AAA. Depending on the title, this is a small investment for a massive boost in publicity, and this momentum can be leveraged to turn any minor game release into a massive success. This is all reliant, however, on innovative marketing for the titles which can often start with a single game key.

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Easy Tips to Leverage Influencer Markets

September 10, 2021 / by Joshua Goodpastor posted in Streamer culture, Influencer marketing, Game development, Marketing

Marketing with influencers is key to the successful launch of countless video game titles across multiple genres and platforms. When it comes to leveraging opinions, gathering feedback, and promoting a title, influencers have a pre-built audience and reputation that can make a massive difference to final release numbers. However, tapping into this influencer market and learning how to leverage their strengths properly can be challenging for new and veteran publishers alike. Each influencer and audience is different, and the influencer market is filled with countless options available with unknown results.

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Top streamers of the week: May 17 - May 23

May 25, 2021 / by Kamil Malinowski posted in Streamer culture, Insights

Twitch’s top 10 remained fairly stable this week, with only a couple of fresh faces entering the list. There was, however, a small shift in rankings, as esports claimed most of the top spots, losing out only to xQc. 

Let’s take a look at some of the most interesting numbers behind the week’s top streamers.

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Top streamers of the week: May 10 - May 16

May 18, 2021 / by Kamil Malinowski posted in Streamer culture, Insights

We see a ton of change in the top 10 this week, mainly with esports action storming the rankings with multiple channels, knocking out some regular favorites. Meanwhile, xQc continues to reign at the top. 

Let’s take a look at some of the most interesting numbers behind the week’s top streamers.

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Top streamers of the week: May 03 - May 09

May 11, 2021 / by Kamil Malinowski posted in Streamer culture, Insights

 

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Top streamers of the week: April 26 - May 02

May 4, 2021 / by Kamil Malinowski posted in Streamer culture, Insights

We see April close out and May begin with what is now a Twitch standard, xQc holding the most viewed spot, while a few familiar faces are joined by new channels in the top 10. This week we see a return of esports as some events kicked off, while Summit, Ranboo, and others hold their spots.

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Top streamers of the week: April 19 - April 25

April 27, 2021 / by Kamil Malinowski posted in Streamer culture, Insights

Things seem to be returning to a 2021 norm on Twitch, as xQc retains his top spot, while some of the usual faces make up the top 10. There has, however, been a slight decline in esports and a few more non-English broadcasts have entered the top 10. 

Let’s take a look at some of the most interesting numbers behind the week’s top streamers.

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