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News & insights for the gaming industry

Top 10 streamers of the week: March 15 - March 21

March 23, 2021 / by Kamil Malinowski posted in Streamer culture, Insights

Last week on Twitch saw a huge rise in top-end viewership with xQc barely retaining the top spot as Ludwig came out of nowhere to challenge the most viewed streamer with a unique strategy. Meanwhile, Esports continued to show impressive numbers, while some old favorites began to shine again.

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Top 10 streamers of the week: Feb 22 - Feb 28

March 4, 2021 / by Kamil Malinowski posted in Streamer culture, Insights

Twitch closes out February with a handful of key viewership changes. xQc once again cements his spot at the top with Gaules sliding out of the top 10, Esports continues its successful few weeks, and a familiar name makes a big return. 

Let’s take a look at some of the most interesting numbers behind this week’s top 10 streamers.

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How Valheim is utilizing UGC to become the next viral game

February 19, 2021 / by Kamil Malinowski posted in Streamer culture, Influencer marketing, Marketing

If you’ve been following any streaming platforms or gaming trends in general recently, then you’ve probably heard of Valheim. The game has been taking the gaming world by storm, having already created a very strong following since its February 2 release. 

Valheim has seen some staggering growth in the last two weeks, having sold 1 million copies in its first two weeks, and an extra million more in just three days afterward. The game is clearly experiencing exponential growth and while there are many reasons for this, a key one is how they have been using user generated content to full effect. 

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Top 10 streamers of the week: Feb 08 - Feb 14

February 16, 2021 / by Kamil Malinowski posted in Streamer culture, Insights

We see a bit of a shakeup on Twitch in mid-February, as Esports takes center stage and viewership shuffles around quite a bit. However, things do stay consistent at the top-end, as xQc unsurprisingly keeps his crown, while Gaules and Trymacs remain the most consistent competitors. 

Let’s take a look at some of the most interesting numbers behind this week’s top 10 streamers.

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How Battlestate Games leverage UGC to boost Escape From Tarkov marketing 

February 12, 2021 / by Kamil Malinowski posted in Streamer culture, Influencer marketing, Marketing

User Generated Content (UGC) has been intertwined with gaming since the very beginning. Even dating back to some old games, before the rise of social media, UGC still played a huge role in the success of games. 

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Top 10 streamers of the week: Feb 01 - Feb 07

February 9, 2021 / by Kamil Malinowski posted in Streamer culture, Insights

February kick off with a bang as Twitch viewership continues to impress and we see a shake-up in the top 10 this week. Record setter TheGrefg returns to the top 10, xQc continues his reign at the top, we see an interesting shuffle in the Esports world, and signs point to a change in overall Twitch viewership culture.

Let’s take a look at some of the most interesting numbers behind this week’s top 10 streamers. 

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Top 10 streamers of the week: Jan 25 - Jan 31

February 2, 2021 / by Kamil Malinowski posted in Streamer culture, Insights

January wraps up an exciting start to 2021 on Twitch with world records being broken and communities coming together to raise a multitude of games to the top of the platform. Esports also returned in full swing, with the League of Legends offseason and the Counter-Strike winter break ending and tournaments once again kicking off. 

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How a brilliant marketing strategy created TheGrefg's world record Twitch stream

January 14, 2021 / by Kamil Malinowski posted in Streamer culture, Influencer marketing

History was made on January 11 as Spanish streamer David "TheGrefg" Martinez shattered the Twitch viewership record with nearly 2.5 million people tuning into his stream at one time. The previous overall record was set by tournament organizer Eleague at 1.1 million, while the previous individual record was none other than TheGrefg’s at 639,000, which just goes to show how massive this new record is. 

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How to find streamers best suited to your game

December 8, 2020 / by Kamil Malinowski posted in Streamer culture, Influencer marketing, Streaming platforms

When it comes to getting your game out there, influencer marketing is definitely one of the best, if not the best, ways of doing it. Working directly with streamers gets your game out to thousands of fans who are all keen to follow their favorite content creators and jump on the next big thing. 

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Shroud and Dr Disrespect make explosive return to streaming

August 20, 2020 / by Kamil Malinowski posted in Streamer culture

Two of the biggest streamers in the world, Michael “Shroud” Grzesiek and Guy “Dr Disrespect” Beahm have been shaking up the industry with huge platform moves in early August. Both drew in crowds of hundreds of thousands, as Shroud returned to Twitch, while Dr Disrespect debuted a YouTube Livestream. 

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