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News & insights for the gaming industry

Covid’s impact on the gaming and video market

February 4, 2021 / by Kamil Malinowski posted in Game platforms, Streaming platforms, Streaming

As we all know, the Covid-19 pandemic has had, and continues to, have a huge impact on all of our lives. From individuals to small businesses and giant organizations, everyone has been affected in some way, and for most businesses especially, this has been an adverse impact. 

However, one industry, in particular, has flourished despite Covid, and maybe even because of it, gaming and video content. Of course, this doesn’t mean everything has worked out for every business and individual involved in it, but as a whole, the market has seen a massive increase in 2020. 

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How to keep up with Twitch trends and spot the next big thing

January 12, 2021 / by Kamil Malinowski posted in Company-know-how, Influencer marketing, Streaming platforms

Twitch is an incredibly popular and powerful tool for businesses and individuals alike. The potential for growth and exposure is almost unmatched anywhere on the internet and with such a massive user base it has become a core hub in the gaming and online world. 

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How to find streamers best suited to your game

December 8, 2020 / by Kamil Malinowski posted in Streamer culture, Influencer marketing, Streaming platforms

When it comes to getting your game out there, influencer marketing is definitely one of the best, if not the best, ways of doing it. Working directly with streamers gets your game out to thousands of fans who are all keen to follow their favorite content creators and jump on the next big thing. 

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Most important data to find how your game performs on Twitch and YouTube

October 20, 2020 / by Kamil Malinowski posted in Company-know-how, Campaign analytics, Streaming platforms

When it comes to getting your game out there, there’s nothing better than having content creators play it and share it on their preferred platforms, be it Twitch, YouTube, or any other service.

The best thing is that if someone likes your game, they’ll play it and stream or make videos of it without you having to invest anything. This helps promote organic growth for your game, as the more people that see it, the more will buy it, then more will make videos, which will result in more seeing it and so on.

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