An exploration into infleuncer marketing that introduces game publishers to some easy tips that will leverage success in the infleuncer market!
Virtual reality is evolving game immersion
With Lurkit supporting the distribution of VR titles it is vital that developers and streamers alike look towards the future possibilities of VR.
Virtual Reality continues to make headlines with new games, experiences, and devices being released every year. With Lurkit supporting the distribution of VR titles it is vital that developers and streamers alike look towards the future possibilities of VR and how these games must be marketed differently than traditional releases.
Modern VR headsets run on Head Mounted Display set ups. This technology is not completely new as experimentation into VR through HMD options can be traced back to the 1980s. However, technology as a whole has developed since then making the processing power and graphical capabilities of these headsets stronger. In the modern age, we have a version of VR that is not only marketable but is widely enjoyed by the gaming community.
AR Vs. VR
Technology continues to evolves, however, and there is a constant race between augmented reality and virtual reality gaming. While both seek to improve the gaming industry, they go about this in widely different ways. Developers should keep in mind both styles of interactive gaming as innovations in each sector can often resonate into both sides. While AR gaming might still be lacking behind VR in interactivity, its accessibility can easily push additional capital through development teams involved in research and development.
Immersion is Key
Between both products, immersion is the key to unlocking the gaming market. Players want to be inside the game world and dream of interacting with digital assets and creations in a streamlined fashion. VR is quickly gaining traction in this with haptic feedback suites, gloves, and full body tracking options. Ther line between virtual reality gaming and conventional controls is slowly blurring with VR offering a more immersive experience. However, there are still many limitations that hold back the industry and only time will tell if the future of VR can overcome basic fundamental gameplay restrictions.
Full Dive, No Dive, and Ready Player One
The question of “the future of VR” can easily be explored in three main paths. Full dive VR allows a user to control a game completely with their mind similar to many popular anime TV shows. No dive VR is closer to the modern HMD method, and uses completely tactile controls when interacting with the virtual environment. The last method is best showcased through Ready Player One which blends the idea of both options allowing for a fully immersive experience with a mix of controls based on player input preferences. Depending on the technological evolution of VR gear, all three possibilities exist as a gaming experience we may be able to see in the future of virtual reality.
Market VR With Lurkit
Lurkit offers tools that can help launch titles of all sizes. Backed by powerful analytic harvesting features, the Lurkit platform has quickly become an ecosystem designed to promote your game. Execute your next influencer campaign and curate your customer journey with us here!
If you’re not a Lurkit Customer, reach out at email@example.com to learn about how we can help you launch your next great quest.
If you’re a Lurkit Customer, email your account manager to discuss Lurkit features and how influencer feedback and analytic data could help you curate your consumer funnel.