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News & insights for the gaming industry

Lurkit’s Last Week in Gaming: Tribes of Midgard, The Ascent, and more

August 4, 2021 / by Kamil Malinowski posted in Insights, Gaming

July came to an exciting end in the gaming world, with three big new releases shaking things up. We also saw continued movement in the eternal MMO struggle on Twitch, as well as much more.

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How Black Desert Online Started a Revival With User Generated Content

July 29, 2021 / by Kamil Malinowski posted in Marketing, Insights, Gaming

Black Desert Online is just one of many MMORPGs currently battling it out to gain a foothold in the western market. The game arrived as a hot new prospect in 2016, boasting impressive features, such as one of the most impressive selections of character customization options. 

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Lurkit’s Last Week in Gaming: New World, Pokemon Unite, and more

July 27, 2021 / by Kamil Malinowski posted in Insights, Gaming

Twitch saw a massive week last week, with two huge titles coming to the platform. Amazon’s New World and Pokemon Unite shook up Twitch, while there were notable changes in a few old-favorite titles.

Let’s take a look at some of the biggest viewership changes on Twitch last week.

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How Brawlhalla Utilized UGC to Battle to The Top of The Fighting Game Genre

July 23, 2021 / by Kamil Malinowski posted in Marketing, Insights, Gaming

The fighting game genre has always been a popular one, dating all the way back to stand-alone arcade games. It’s grown massively since then, as we now see many popular titles, such as Super Smash Bros, Tekken, Street Fighter, Mortal Kombat, and, one of the most recent games, Brawlhalla

It’s safe to say that fighting games are an absolute classic for gamers and most people have likely at least tried one before. With some games having a deep history, dating back as far as 40 years, entering the fighting game market is always going to be a challenge as a ton of players simply stick to their favorite titles. 

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Lurkit’s Last Week in Gaming: F1 2021, Super Smash Bros Melee, more

July 20, 2021 / by Kamil Malinowski posted in Insights, Gaming

Content was somewhat of a mixed bag on Twitch last week, with new releases, established titles, and old favorites all seeing big moves on the platform. It really was a week where just about everyone had something to see, be it good or bad. 

With quite a lot happening, there were also big shifts in viewership. Let’s look at some of the biggest changes last week.

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Lurkit’s Last Week in Gaming: Monster Hunter Stories 2, Brawlhalla, more

July 15, 2021 / by Kamil Malinowski posted in Insights, Gaming

We saw an exciting week on Twitch last week, with some old-school titles making waves and a new launch storming the platform. 

Let’s take a look at some of the biggest viewership changes that happened on Twitch last week.

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How Teamfight Tactics Utilized User Generated Content to Take Over the Auto Battler Genre

July 8, 2021 / by Kamil Malinowski posted in Marketing, Insights, Gaming

The Auto Battler craze was an interesting trend in gaming history. At the start of 2019, a Dota 2 mod called Dota Auto Chess was released and became an almost instant hit. This new type of game was based on a mixture of mahjong and chess, although it featured classic gaming-themed elements like AI battles, items, gold, and more. 

Its popularity came from the simplicity of the game, as well as the high skill ceiling and overall uniqueness. Just months after Dota Auto Chess first released, huge companies like Valve, Riot, and Blizzard had all announced their own spin-offs of the game, eventually leading to the releases of Dota Underlords, Teamfight Tactics, and Hearthstone Battlegrounds

Dota Auto Chess quickly became a viral title and with so many spin-offs on the way, a whole new genre known as Auto Battler was created. 

Dota Auto Chess was the original Auto Battler

However, since the Auto Battler glory days in 2019, the genre has largely died down. In fact, you’ll hardly find any players on the original game mode anymore and Dota Underlords last received an update in November 2020. 

Just one game made it out of the Auto Battler frenzy as a huge success: Teamfight Tactics. While there were key differences in gameplay that could have been the make and break between TFT and its rivals, one of the biggest reasons for Riot’s Auto Battler's success was their use of user generated content. 

Let’s take a look at how exactly Riot Games used ugc to ensure Teamfight Tactics’ success. 

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Lurkit’s Last Week in Gaming: Escape From Tarkov, Final Fantasy XIV, more 

July 6, 2021 / by Kamil Malinowski posted in Insights, Gaming

We saw June closeout and July kick off with a ton of viewership movement on Twitch. The last week seems to have been mostly affected by game updates, rather than new releases, with quite a few old favorites shaking things up due to some huge new patches. 

Let’s take a look at some of the biggest viewership changes that happened on Twitch last week.

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How User Generated Content Became The Driving Force Behind Rocket League’s Success

July 1, 2021 / by Kamil Malinowski posted in Marketing, Insights, Gaming

If you’re an avid gamer, you’ve probably heard of Rocket League. It’s a unique soccer (or football for most!) based game mixed with vehicles, giant balls, speed boosters, and all sorts of fun. 

It was first released in 2015 and has been one of the most popular games since, both in a casual sense, as well as rising to be one of the biggest esports titles. With the game being so unique and easy to play, yet hard to master, it’s no surprise that it was able to rise in popularity. 

However, one of the biggest driving forces behind Rocket League’s success was the developer’s, Psyonix, utilization of user generated content. The company heavily leaned into the community aspect of the game from day one and has utilized user content throughout the game’s lifespan to bolster their marketing efforts. 

This has worked out to great effect, as the game is now a huge hit, has a great spot within its own unique market, and continues to grow thanks to further emphasis on ugc and the community. 

Let’s take at how user generated content helped drive Rocket League into the top of the gaming world. 

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Lurkit’s Last Week in Gaming: D&D Dark Alliance, Scarlet Nexus, more

June 29, 2021 / by Kamil Malinowski posted in Insights, Gaming

We saw another interesting week in gaming last week, with key releases piquing the interest of players around the world and leaving their mark on Twitch, while some old favorites began to regain ground. 

Let’s take a look at some of the biggest viewership changes that happened on Twitch last week.

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