Game marketing: 3 proven strategies

While traditional marketing strategies do not always succeed, these strategies have been proven to work over the course of several releases.


How To Publish Your Game on Steam

Developers launch titles every month on Steam, and Lurkit helps market them with content creators across the web.

Influencer marketing

Top 3 Market Trends of 2021 to Gamify

Creating a gamified experience within your B2B and B2C communication can easily result in a higher reception rate of your target audience.


Growing Your Stream for Newbies!

While almost anyone can start a stream, growing a community and forming a successful channel can often be difficult.

Game development

Virtual reality is evolving game immersion

With Lurkit supporting the distribution of VR titles it is vital that developers and streamers alike look towards the future possibilities of VR.


Splitgate's Rise, Fall, and Unknown Future

Splitgate launched into a massively successful beta period, and several factors allowed them to rise, fall, and proceed into a vast and unknown...


Esports, trending or not?

Eventually, eSports will hit a period of normalization and advertisers should know when to shift into structured eSports advertising endeavors.

Streamer culture

Game Promotion 101: A guide for new developers

Welcome to the wonderful world of Game Promotions. In this guide, we will explore why game promotions are much different than a product sale.

Streamer culture

Game marketing is not business marketing

As the game continues to trend heavier towards gaming in a more mainstream focus, marketers are stuck as traditional tactics fail to work.

Influencer marketing

Rise of Indie Gaming Influence

Indie games are growing more popular, being produced more rapidly, and are impacting the gaming industry in large ways.

Streamer culture

Results matter, keys don't. Here's why!

Game marketing can be done efficiently and cheaply when developers learn to monitor results rather than game key sales.

Streamer culture

Easy Tips to Leverage Influencer Markets

An exploration into infleuncer marketing that introduces game publishers to some easy tips that will leverage success in the infleuncer market!


Covid's impact on esports events in 2020

Covid-19 had a huge impact on esports in 2020. Find out just how organizers handled it, as well as the viewership numbers.


How to make your game attractive to influencers

Getting influencers to play your game can be the difference between success and failure. Here's how you can attract content creators to your game.

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