brand
Brand new brand news
Lurkit is presenting the vision behind its new brand. A showcase of the new graphical profile.
Gaming trends
History is being taught through games. What are the pros and cons?
Games have always had a place in education, but with more historical fiction games being released, concerns over accuracy are rising. Let's take a...
Gaming trends
How indie games went mainstream
Indie games continue to appear, and the industry is quickly seeing a normalization of indie at a larger scale. Where did this come from, and what...
Gaming trends
Top hidden gem Twitch gaming streamers by genre, November 2022
Lurkit’s top hidden gem Twitch gaming streamers series is a breakdown of key influencers that you may have missed while marketing your game. Explore...
Game publishing
Game Publishing: Should You Self-Publish or Work with a Publisher
Are you wondering if you should self-publish or work with a publisher for your upcoming game? Turns out there are pros and cons to both to help you...
Gaming insights
Lurkit Co-Founder Tom Niskanen Discusses Data and Gaming on the Evolution Podcast
The CTO and Co-Founder of Lurkit, Tom Niskanen, recently took part in the Evolution Exchange Podcast. He was one of several Nordic professionals...
Game promotion
Game Promotion part 1: Creating a winning marketing strategy
Game promotion can be a wild journey, but this guide can help you get started with creating a winning marketing strategy that hypes your new title.
Game promotion
Game Marketing: How to Promote Your Game on Social Media?
Social media can be a powerful tool when promoting your new game. If you are baffled about what sort of content to post on your game's social...
Gaming industry news
Lurkit releases paid sponsorship functionality to empower marketing in gaming
We have launched Quests™, a new software suite that enables paid sponsorships between live streamers and gaming companies at scale.
Gaming trends
6 Trends Revolutionizing the Gaming Industry in 2022
Coming out of the pandemic, several trends emerge in the gaming ecosystem with exceptional clarity. These are 6 of the hottest industry trends that...
Game promotion
Game Publishing: Why You Must Research Your Game’s Target Audience Before You Launch
With your game soon to be published, it's time to consider your audience and who would be most likely to purchase your title. Researching your...
Gaming trends
The Impact of Video Game Subscriptions on the Industry
Game subscriptions are becoming increasingly common, but what are the long-term effects. As fans argue between game subs and live service...
Gaming industry news
People Are Playing Video Games Longer Raising Concerns About Video Game Addiction
With new games getting larger, concerns around video game addiction continue to appear. Is there a limit to how much someone should game or are the...
Game promotion
Game promotion: Influencer-generated content outperforms branded company posts
Influencer-generated content continues to show higher engagement than branded posts. Companies that learn to harness IGC can propel their game...
Gaming industry news
It Takes Two Proves That Local Co-op Games Aren't Dead
Is there a place for games that rely so heavily on working with friends? It Takes Two success has proven that fans enjoy local co-op games and are...
Gaming trends
Top hidden gem Twitch gaming streamers by genre, April 2022
Lurkit’s top hidden gem Twitch gaming streamers series is a breakdown of key influencers that you may have missed while marketing your game. Explore...
Gaming influencers
5 types of gaming influencers you can use to hype your game
Understanding the different types of gaming influencers and the benefits they provide can help you pick a creator of the perfect size to hype your...
Gaming industry news
Sony's response to the Microsoft Activision Blizzard acquisition is, well, lackluster
Barely a few months into 2022, the gaming landscape has been shaken to its core with massive deals happening. With more industry shifts on the...
Gaming analytics
Guide: Measure organic influencer ROI and identify key ambassadors in your community
Knowing how to measure the ROI of your influencer marketing activities is the key to scale awareness and sales for your titles.
Game promotion
How Online Reviews Can Get Millennials to Purchase Your Game
Millennials spend the most per month on games. To get them to trust and respond to your game promotion, online reviews can hold the key.
Gaming industry news
Game Developer Consolidation Is The New Console Battle
Most gamers know of the console battle, but the stakes recently evolved. Rather than a conflict of platforms, it has become a conflict of game...
Game influencer marketing
Micro-influencers are poised to make a big impact in 2022
Learn why micro-influencers are perfectly positioned to make a massive impact on the 2022 marketing landscape.
Gaming industry news
What more acquisitions could mean for the gaming industry
To understand what more acquisitions could mean for the gaming industry, we have broken down the basics of what may come to pass this year or next.
Game influencer marketing
How To Promote Your Game Through Influencers in 2022
Discover how you can leverage an essential toolkit to save time and maximize the return of your game influencer marketing activities.
Game influencer marketing
Finding The Right Influencers For Your Game
Learn how to find influencers that will let you run successful marketing campaigns for your games.
Game influencer marketing
What Traits To Look For In A Gaming Influencer
With a new year, it is time to refocus your influencer targeting and gear up for a new chapter in your game marketing promotions.
Game influencer marketing
How To Overcome Three Major Influencer Marketing Challenges In Gaming
Gaming marketers need to step up their game to succeed with their influencer marketing in 2022.
Gaming analytics
Let's talk expectations for working with organic content creators
Expectations become even more important when dealing with an organic based creator marketing campaign.
Game publishing
How to earn that bread on Steam
Quick tips to earning that bread on Steam and making a profit off of your hard work
Game influencer marketing
Size Matters with Influencers, but not in the way you think
Over the last few years categories to sort different influencers have grown and not all are considered equal.
Game influencer marketing
Pro Gamer Moves To Optimize YouTube Influencer Marketing
To market through gaming influencers, developers and publishers will need these pro gamer moves.
Game promotion
Influencer Game Promotion: A Beginner's Guide With Lurkit
From paid advertising to organic growth, promotion takes time and effort but there are several basics that can get you started promoting your title!
Game promotion
Game marketing: 3 proven strategies
While traditional marketing strategies don't always succeed, these three game marketing strategies have been proven to work over the course of...
Game influencer marketing
Tips for YouTube influencer marketing for game developers
Each platform requires a special touch, and for YouTube influencer marketing game developers should look deeper than view count and subscriber...
Game publishing
How To Publish Your Game on Steam
Publishing a new title? This is how to publish your upcoming game on Steam and raise the needed awareness to make your game a success.
Game influencer marketing
Top 3 Market Trends of 2021 to Gamify
Creating a gamified experience within your B2B and B2C communication can easily result in a higher reception rate of your target audience.
Game influencer marketing
3 Debuffs You Need To Fix In Your Influencer Marketing
With too many debuffs in your influencer marketing strategy, you will start to see a decline in analytic performance and a rush of issues going...
Game promotion
Rewarding profits comes from rewarding players
The industry continues to recycle and remix old concepts causing many players to feel unrewarded and drained by new releases.
Game publishing
Virtual reality is evolving game immersion
With Lurkit supporting the distribution of VR titles it is vital that developers and streamers alike look towards the future possibilities of VR.
Game influencer marketing
5 Major Bosses To Defeat In Influencer Marketing
When it comes to Influencer Marketing these are the biggest bosses that must be overcome to win a successful campaign.
Game publishing
Splitgate's Rise, Fall, and Unknown Future
Splitgate launched into a massively successful beta period, and several factors allowed them to rise, fall, and proceed into a vast and unknown...
Game influencer marketing
Platinum Tier Influencer Marketers Should Never Make These Mistakes
By knowing what could go wrong, a marketing team can adjust as needed to ensure a higher chance of ROI success.
Game promotion
Tips, Tricks, And Hacks For Marketing On Steam
This makes marketing on Steam a vitally important skill for the modern developer to acquire in their game production quest.
Game promotion
Turn Your Customer Journey Into An Epic Quest
To ensure the success of a game’s customer journey, developers should make the conversion path as brief and streamlined as possible.
Game influencer marketing
Top Three Things Micro-Influencers Are Great For
Selecting the right size of influencers is vital to campaign success.
Gaming trends
Is Esports trending or not in the gaming industry?
Eventually, eSports will hit a period of normalization and advertisers should know when to shift into structured eSports advertising endeavors.
Game promotion
Is Modding considered User Generated Content?
Mods offer a chance for users to add their own spark of creativity into the game environment which could be marketed with.
Game promotion
Game Promotion 101: A guide for new developers
Welcome to the wonderful world of Game Promotions. In this guide, we will explore why game promotions are much different than a product sale.
Game influencer marketing
Gaming influencer platform: Successful streams start with Lurkit keys
Streaming is a tiresome and thankless job, but Lurkit is here to make it slightly easier.
Gaming insights
Hunt: Showdown Enters The Mainstream Using User Generated Content
User generated content is playing a key role in Hunt: Showdown's rise in the competitive shooter genre.
Game influencer marketing
Game marketing is not business marketing
As the game continues to trend heavier towards gaming in a more mainstream focus, marketers are stuck as traditional tactics fail to work.
Game publishing
Rise of Indie Gaming Influence
Indie games are growing more popular, being produced more rapidly, and are impacting the gaming industry in large ways.
Gaming analytics
Results matter, keys don't. Here's why!
Game marketing can be done efficiently and cheaply when developers learn to monitor results rather than game key sales.
Game influencer marketing
Prospecting relevant content creators for your campaign
How to prospect creators for successful marketing campaigns for video games.
Game influencer marketing
Easy Tips to Leverage Influencer Markets
An exploration into infleuncer marketing that introduces game publishers to some easy tips that will leverage success in the infleuncer market!
Game influencer marketing
How Gartic Phone is Utilizing UGC to Become The Next Hit Party Game
Find out how Gartic Phone is becoming the next hit party game thanks to ugc!
Gaming insights
Lurkit’s Last Week in Gaming: Twelve Minutes, Road 96, more
Check out the biggest changes in gaming and Twitch viewership this week!
Gaming insights
Lurkit’s Last Week in Gaming: Naraka Bladepoint, Diablo 2 Resurrected
Check out the biggest changes in gaming and Twitch viewership this week!
Gaming insights
Lurkit’s Last Week in Gaming: Back 4 Blood, GRIME, and more
Check out the biggest changes in gaming and Twitch viewership this week!
Gaming insights
Lurkit’s Last Week in Gaming: Tribes of Midgard, The Ascent, and more
Check out the biggest changes in gaming and Twitch viewership this week!
Game influencer marketing
How Black Desert Online Started a Revival With User Generated Content
Find out how Black Desert Online started a game revival thanks to user generated content!
Gaming insights
Lurkit’s Last Week in Gaming: New World, Pokemon Unite, and more
Check out the biggest changes in gaming and Twitch viewership this week!
Game influencer marketing
How Brawlhalla Utilized UGC to Battle to The Top of The Fighting Game Genre
Find out how Brawlhalla climbed to the top of the fighting game genre thanks to user generated content!
Gaming insights
Lurkit’s Last Week in Gaming: F1 2021, Super Smash Bros Melee, more
Check out the biggest changes in gaming and Twitch viewership this week!
Gaming insights
Lurkit’s Last Week in Gaming: Monster Hunter Stories 2, Brawlhalla, more
Check out the biggest changes in gaming and Twitch viewership this week!
Game influencer marketing
How Teamfight Tactics Utilized User Generated Content to Take Over the Auto Battler Genre
Find out how Teamfight Tactics took over the Auto Battler Genre thanks to user generated content!
Gaming insights
Lurkit’s Last Week in Gaming: Escape From Tarkov, Final Fantasy XIV, more
Check out the biggest changes in gaming and Twitch viewership this week!
Gaming insights
How User Generated Content Became The Driving Force Behind Rocket League’s Success
Find out how Rocket League has thrived in the gaming world thanks to user generated content!
Gaming insights
Lurkit’s Last Week in Gaming: D&D Dark Alliance, Scarlet Nexus, more
Check out the biggest changes in gaming and Twitch viewership this week!
Gaming insights
Lurkit's Last Week in Gaming: Naraka Bladepoint, Tekken 7, and more
Check out the biggest changes in gaming and Twitch viewership this week!
Gaming insights
How Among Us Became a Hit Years After Release Thanks to UGC
Find out how Among Us managed to become a hit two years after its initial release thanks to user generated content!
Gaming insights
The State of Esports in 2021
Find out how esports has fared during a difficult first half of 2021.
Gaming insights
Lurkit's Last Week in Gaming: Ratchet & Clank, Guilty Gear, and more
Check out the biggest changes in gaming and Twitch viewership this week!
Gaming insights
Lurkit's E3 2021 Overview: Best Games, Biggest Rumors, More
Everything you need to know about E3 2021: Games, Rumors, Schedule, and more!
Gaming insights
How Sea of Thieves Captured a Unique Market With User Generated Content
Find out how Sea of Thieves secured a unique market corner thanks to clever use of User Generated Content.
Gaming insights
Lurkit Game Insights: Biomutant, Knockout City, and more
Check out the biggest changes in gaming and Twitch viewership this week!
Game influencer marketing
How Dead by Daylight utilized UGC to dominate the multiplayer horror game genre
Find out how Behaviour Interactive turned Dead by Daylight into the biggest multiplayer horror survival game thanks to User Generated Content.
Gaming influencers
Top Twitch gaming streamers of the week: May 17 - May 23
Check out the top Twitch gaming streamers for the week of May 17, 2021.
Gaming insights
How Valorant is becoming the biggest FPS thanks to UGC marketing
Find out how Riot Games' are turning Valorant into the biggest FPS game thanks to User Generated Content.
Gaming influencers
Top Twitch gaming streamers of the week: May 10 - May 16
Check out the top Twitch gaming streamers for the week of May 10, 2021.
Gaming insights
How Path of Exile dominated the ARPG genre by utilizing UGC
Find out how Grinding Gear Games thrives in the ARPG market by utilizing User Generated Content.
Gaming influencers
Top Twitch gaming streamers of the week: May 03 - May 09
Check out the top Twitch gaming streamers for the week of May 03, 2021.
Gaming influencers
Top Twitch gaming streamers of the week: April 26 - May 02
Check out the top Twitch gaming streamers for the week of April 26, 2021.
Gaming influencers
Top Twitch gaming streamers of the week: April 19 - April 25
Check out the top Twitch gaming streamers for the week of April 19, 2021.
Gaming influencers
Top Twitch gaming streamers of the week: April 12 - April 18
Check out the top Twitch gaming streamers for the week of April 12, 2021.
Gaming insights
Most successful game releases of March 2021
Check out the best game releases of March 2021!
Gaming insights
Top streamers of the week: April 05 - April 11
Check out the top Twitch streams this week!
Gaming insights
Top Twitch streamers of March 2021
Check out the numbers behind the top streamers of March 2021!
Gaming insights
Top streamers of the week: March 29 - April 04
Check out the top Twitch streams this week!
Gaming insights
How Roblox became a multi-Billion Dollar company thanks to User Generated Content
Roblox has become a gaming titan, with its recent IPO revealing a market cap of around $38 million and all its growth can be attributed to UGC.
Gaming insights
Top 10 streamers of the week: March 15 - March 21
Check out the top 10 Twitch streams this week!
Gaming insights
Top game launches to watch out for in 2021
Check out the top game releases coming this year!
Game influencer marketing
How Apex Legends' User Generated Content marketing created a hit game
Find out how Apex Legend's utilized UGC marketing to create a hit game.
Gaming insights
Loop Hero takes over Twitch and Steam with incredible launch
Find out how the newest game on the block, Loop Hero, is taking over Twitch and Steam
Game influencer marketing
How Re-Logic leverage user generated content in Terraria’s marketing strategy
Find out how user generated content makes Terraria's marketing strategy shine.
Gaming influencers
Top Twitch gaming streamers of the week: Feb 22 - Feb 28
Check out the top Twitch gaming streamers for the week of February 22, 2021.
Gaming industry news
Why Nintendo’s Mario Maker is the perfect UGC marketing tool
Find out why Mario Maker is the perfect UGC tool.
Game influencer marketing
How Valheim is utilizing UGC to become the next viral game
Find out how Valheim is becoming the next big thing thanks to UGC.
Gaming influencers
Top Twitch gaming streamers of the week: Feb 08 - Feb 14
Check out the top Twitch gaming streamers for the week of February 08, 2021.
Game influencer marketing
How Battlestate Games leverage UGC to boost Escape From Tarkov marketing
Find out how Battlestate Games utilize UGC to easily boost their Escape From Tarkov marketing efforts.
Gaming influencers
Top Twitch gaming streamers of the week: Feb 01 - Feb 07
Check out the top Twitch gaming streamers for the week of February 01, 2021.
Gaming insights
Covid’s impact on the gaming and video market
Just like any market, gaming and video content was impacted heavily by Covid. But exactly what kind of effect did it have?
Gaming influencers
Top Twitch gaming streamers of the week: Jan 25 - Jan 31
Check out the top Twitch gaming streamers for the week of January 25, 2021.
Gaming insights
Covid's impact on esports events in 2020
Covid-19 had a huge impact on esports in 2020. Find out just how organizers handled it, as well as the viewership numbers.
Gaming insights
PS5 vs Xbox Series X: Which console had the better launch stream numbers?
As always, Microsoft and Sony battled for console supremacy - but who came out on top on the launch day streams?
Gaming industry news
How a brilliant marketing strategy created TheGrefg's world record Twitch stream
Here's how TheGrefg smashed the Twitch viewership record and exactly how impressive the numbers behind it look.
Gaming insights
How to keep up with Twitch trends and spot the next big thing
Want to stay up to date with Twitch and find the next big thing? Here's how!
Game promotion
How to find up and coming content creators for your marketing campaigns
Looking for a different type of influencer for your upcoming marketing campaigns? Here's how to find the best up and coming content creators.
Game promotion
How to leverage User Generated Content for your game launch
Here's how you can use User Generated Content to your advantage during a game launch.
Game influencer marketing
How to find streamers best suited to your game
Looking for Twitch, YouTube, or other platform streamers? Here's how you can find the best content creators for your game.
Gaming analytics
Most important metrics to look at when analyzing your influencer campaign
It's key to know how your influencer marketing campaigns are going. Here are all the stats, or KPI's, you'll need to consider.
Game influencer marketing
Why influencer marketing is the best way to connect with the gaming community & gen Z
Influencer marketing has proven to be very effective at reaching gamers and gen Z. Here's everything you need to know about content creator...
Game promotion
How to make your game attractive to influencers
Getting influencers to play your game can be the difference between success and failure. Here's how you can attract content creators to your game.
Gaming analytics
Most important data to find how your game performs on Twitch and YouTube
There's a ton of important data out there on streaming platforms. Here's how you can track down your game's performance on Twitch and YouTube.
Game influencer marketing
How to sell more games by running affiliate programs with streamers
Influencer marketing is a powerful tool for game developers looking to directly reach their audience. Find out how you can sell more games with...
Game publishing
Steam vs Epic Games Store - Where should you publish your game?
Looking for the perfect platform to publish your game? Currently, it's a battle between Steam and Epic Games - here's everything you need to know.
Gaming industry news
Shroud and Dr Disrespect make explosive return to streaming
Shroud and Dr Disrespect are back! Two of the biggest streamers return on Twitch and YouTube respectively - making waves in the streaming world.