Game publishing

How to earn that bread on Steam

Quick tips to earning that bread on Steam and making a profit off of your hard work

Game promotion

Game marketing: 3 proven strategies

While traditional marketing strategies don't always succeed, these three game marketing strategies have been proven to work over the course of...

Game publishing

How To Publish Your Game on Steam

Publishing a new title? This is how to publish your upcoming game on Steam and raise the needed awareness to make your game a success.

Game influencer marketing

Top 3 Market Trends of 2021 to Gamify

Creating a gamified experience within your B2B and B2C communication can easily result in a higher reception rate of your target audience.

Game publishing

Virtual reality is evolving game immersion

With Lurkit supporting the distribution of VR titles it is vital that developers and streamers alike look towards the future possibilities of VR.

Game publishing

Splitgate's Rise, Fall, and Unknown Future

Splitgate launched into a massively successful beta period, and several factors allowed them to rise, fall, and proceed into a vast and unknown...

Game influencer marketing

Game marketing is not business marketing

As the game continues to trend heavier towards gaming in a more mainstream focus, marketers are stuck as traditional tactics fail to work.

Game publishing

Rise of Indie Gaming Influence

Indie games are growing more popular, being produced more rapidly, and are impacting the gaming industry in large ways.

Gaming analytics

Results matter, keys don't. Here's why!

Game marketing can be done efficiently and cheaply when developers learn to monitor results rather than game key sales.

Game influencer marketing

Easy Tips to Leverage Influencer Markets

An exploration into infleuncer marketing that introduces game publishers to some easy tips that will leverage success in the infleuncer market!

Gaming insights

The State of Esports in 2021

Find out how esports has fared during a difficult first half of 2021.

Gaming insights

Covid's impact on esports events in 2020

Covid-19 had a huge impact on esports in 2020. Find out just how organizers handled it, as well as the viewership numbers.

Game promotion

How to make your game attractive to influencers

Getting influencers to play your game can be the difference between success and failure. Here's how you can attract content creators to your game.

Get notified about new gaming insights

Be the first to know about new influencer marketing insights to help you create hype for your game.