Games have always had a place in education, but with more historical fiction games being released, concerns over accuracy are rising. Let's take a...
Indie games continue to appear, and the industry is quickly seeing a normalization of indie at a larger scale. Where did this come from, and what...
Lurkit’s top hidden gem Twitch gaming streamers series is a breakdown of key influencers that you may have missed while marketing your game. Explore...
Are you wondering if you should self-publish or work with a publisher for your upcoming game? Turns out there are pros and cons to both to help you...
The CTO and Co-Founder of Lurkit, Tom Niskanen, recently took part in the Evolution Exchange Podcast. He was one of several Nordic professionals...
Game promotion can be a wild journey, but this guide can help you get started with creating a winning marketing strategy that hypes your new title.
Social media can be a powerful tool when promoting your new game. If you are baffled about what sort of content to post on your game's social...
We have launched Quests™, a new software suite that enables paid sponsorships between live streamers and gaming companies at scale.
Coming out of the pandemic, several trends emerge in the gaming ecosystem with exceptional clarity. These are 6 of the hottest industry trends that...
With your game soon to be published, it's time to consider your audience and who would be most likely to purchase your title. Researching your...
Game subscriptions are becoming increasingly common, but what are the long-term effects. As fans argue between game subs and live service...
With new games getting larger, concerns around video game addiction continue to appear. Is there a limit to how much someone should game or are the...
Influencer-generated content continues to show higher engagement than branded posts. Companies that learn to harness IGC can propel their game...
Is there a place for games that rely so heavily on working with friends? It Takes Two success has proven that fans enjoy local co-op games and are...
Lurkit’s top hidden gem Twitch gaming streamers series is a breakdown of key influencers that you may have missed while marketing your game. Explore...
Understanding the different types of gaming influencers and the benefits they provide can help you pick a creator of the perfect size to hype your...
Barely a few months into 2022, the gaming landscape has been shaken to its core with massive deals happening. With more industry shifts on the...
Knowing how to measure the ROI of your influencer marketing activities is the key to scale awareness and sales for your titles.
Millennials spend the most per month on games. To get them to trust and respond to your game promotion, online reviews can hold the key.
Most gamers know of the console battle, but the stakes recently evolved. Rather than a conflict of platforms, it has become a conflict of game...
Learn why micro-influencers are perfectly positioned to make a massive impact on the 2022 marketing landscape.
To understand what more acquisitions could mean for the gaming industry, we have broken down the basics of what may come to pass this year or next.
Discover how you can leverage an essential toolkit to save time and maximize the return of your game influencer marketing activities.
Learn how to find influencers that will let you run successful marketing campaigns for your games.
With a new year, it is time to refocus your influencer targeting and gear up for a new chapter in your game marketing promotions.
Gaming marketers need to step up their game to succeed with their influencer marketing in 2022.
Expectations become even more important when dealing with an organic based creator marketing campaign.
Quick tips to earning that bread on Steam and making a profit off of your hard work
Over the last few years categories to sort different influencers have grown and not all are considered equal.
To market through gaming influencers, developers and publishers will need these pro gamer moves.
From paid advertising to organic growth, promotion takes time and effort but there are several basics that can get you started promoting your title!
While traditional marketing strategies don't always succeed, these three game marketing strategies have been proven to work over the course of...
Each platform requires a special touch, and for YouTube influencer marketing game developers should look deeper than view count and subscriber...
Publishing a new title? This is how to publish your upcoming game on Steam and raise the needed awareness to make your game a success.
Creating a gamified experience within your B2B and B2C communication can easily result in a higher reception rate of your target audience.
With too many debuffs in your influencer marketing strategy, you will start to see a decline in analytic performance and a rush of issues going...
The industry continues to recycle and remix old concepts causing many players to feel unrewarded and drained by new releases.
With Lurkit supporting the distribution of VR titles it is vital that developers and streamers alike look towards the future possibilities of VR.
When it comes to Influencer Marketing these are the biggest bosses that must be overcome to win a successful campaign.
Splitgate launched into a massively successful beta period, and several factors allowed them to rise, fall, and proceed into a vast and unknown...
By knowing what could go wrong, a marketing team can adjust as needed to ensure a higher chance of ROI success.
This makes marketing on Steam a vitally important skill for the modern developer to acquire in their game production quest.
To ensure the success of a game’s customer journey, developers should make the conversion path as brief and streamlined as possible.
Selecting the right size of influencers is vital to campaign success.
Eventually, eSports will hit a period of normalization and advertisers should know when to shift into structured eSports advertising endeavors.
Mods offer a chance for users to add their own spark of creativity into the game environment which could be marketed with.
Welcome to the wonderful world of Game Promotions. In this guide, we will explore why game promotions are much different than a product sale.
Streaming is a tiresome and thankless job, but Lurkit is here to make it slightly easier.
User generated content is playing a key role in Hunt: Showdown's rise in the competitive shooter genre.
As the game continues to trend heavier towards gaming in a more mainstream focus, marketers are stuck as traditional tactics fail to work.
Indie games are growing more popular, being produced more rapidly, and are impacting the gaming industry in large ways.
Game marketing can be done efficiently and cheaply when developers learn to monitor results rather than game key sales.
How to prospect creators for successful marketing campaigns for video games.
An exploration into infleuncer marketing that introduces game publishers to some easy tips that will leverage success in the infleuncer market!
Find out how Gartic Phone is becoming the next hit party game thanks to ugc!
Check out the biggest changes in gaming and Twitch viewership this week!
Check out the biggest changes in gaming and Twitch viewership this week!
Check out the biggest changes in gaming and Twitch viewership this week!
Check out the biggest changes in gaming and Twitch viewership this week!
Find out how Black Desert Online started a game revival thanks to user generated content!
Check out the biggest changes in gaming and Twitch viewership this week!
Find out how Brawlhalla climbed to the top of the fighting game genre thanks to user generated content!
Check out the biggest changes in gaming and Twitch viewership this week!
Check out the biggest changes in gaming and Twitch viewership this week!
Find out how Teamfight Tactics took over the Auto Battler Genre thanks to user generated content!
Check out the biggest changes in gaming and Twitch viewership this week!
Find out how Rocket League has thrived in the gaming world thanks to user generated content!
Check out the biggest changes in gaming and Twitch viewership this week!
Check out the biggest changes in gaming and Twitch viewership this week!
Find out how Among Us managed to become a hit two years after its initial release thanks to user generated content!
Find out how esports has fared during a difficult first half of 2021.
Check out the biggest changes in gaming and Twitch viewership this week!
Everything you need to know about E3 2021: Games, Rumors, Schedule, and more!
Find out how Sea of Thieves secured a unique market corner thanks to clever use of User Generated Content.
Check out the biggest changes in gaming and Twitch viewership this week!
Find out how Behaviour Interactive turned Dead by Daylight into the biggest multiplayer horror survival game thanks to User Generated Content.
Check out the top Twitch gaming streamers for the week of May 17, 2021.
Find out how Riot Games' are turning Valorant into the biggest FPS game thanks to User Generated Content.
Check out the top Twitch gaming streamers for the week of May 10, 2021.
Find out how Grinding Gear Games thrives in the ARPG market by utilizing User Generated Content.
Check out the top Twitch gaming streamers for the week of May 03, 2021.
Check out the top Twitch gaming streamers for the week of April 26, 2021.
Check out the top Twitch gaming streamers for the week of April 19, 2021.
Check out the top Twitch gaming streamers for the week of April 12, 2021.
Check out the best game releases of March 2021!
Check out the top Twitch streams this week!
Check out the numbers behind the top streamers of March 2021!
Check out the top Twitch streams this week!
Roblox has become a gaming titan, with its recent IPO revealing a market cap of around $38 million and all its growth can be attributed to UGC.
Check out the top 10 Twitch streams this week!
Check out the top game releases coming this year!
Find out how Apex Legend's utilized UGC marketing to create a hit game.
Find out how the newest game on the block, Loop Hero, is taking over Twitch and Steam
Find out how user generated content makes Terraria's marketing strategy shine.
Check out the top Twitch gaming streamers for the week of February 22, 2021.
Find out why Mario Maker is the perfect UGC tool.
Find out how Valheim is becoming the next big thing thanks to UGC.
Check out the top Twitch gaming streamers for the week of February 08, 2021.
Find out how Battlestate Games utilize UGC to easily boost their Escape From Tarkov marketing efforts.
Check out the top Twitch gaming streamers for the week of February 01, 2021.
Just like any market, gaming and video content was impacted heavily by Covid. But exactly what kind of effect did it have?
Check out the top Twitch gaming streamers for the week of January 25, 2021.
Covid-19 had a huge impact on esports in 2020. Find out just how organizers handled it, as well as the viewership numbers.
As always, Microsoft and Sony battled for console supremacy - but who came out on top on the launch day streams?
Here's how TheGrefg smashed the Twitch viewership record and exactly how impressive the numbers behind it look.
Want to stay up to date with Twitch and find the next big thing? Here's how!
Looking for a different type of influencer for your upcoming marketing campaigns? Here's how to find the best up and coming content creators.
Here's how you can use User Generated Content to your advantage during a game launch.
Looking for Twitch, YouTube, or other platform streamers? Here's how you can find the best content creators for your game.
It's key to know how your influencer marketing campaigns are going. Here are all the stats, or KPI's, you'll need to consider.
Influencer marketing has proven to be very effective at reaching gamers and gen Z. Here's everything you need to know about content creator...
Getting influencers to play your game can be the difference between success and failure. Here's how you can attract content creators to your game.
There's a ton of important data out there on streaming platforms. Here's how you can track down your game's performance on Twitch and YouTube.
Influencer marketing is a powerful tool for game developers looking to directly reach their audience. Find out how you can sell more games with...
Looking for the perfect platform to publish your game? Currently, it's a battle between Steam and Epic Games - here's everything you need to know.
Shroud and Dr Disrespect are back! Two of the biggest streamers return on Twitch and YouTube respectively - making waves in the streaming world.