Time to find some streamers and YouTubers? Successful influencer campaigns are based on data and relevance. This is where the PR manager, influencer marketer, and community manager spend a lot of their time before a game launch. But where and when do you find content creators? We know what good prospecting looks like and which tags and metrics are key for your campaign. We also know how you can present them in a way your marketing team understands.
Influencer marketing is one of the best, if not the best, ways of getting your product out to Gen Z and gamers. Many studies have proved it to be incredibly effective, and even as new as it is, influencer marketing is already an $8 Billion industry.
When it comes to getting your game out there, there’s nothing better than having content creators play it and share it on their preferred platforms, be it Twitch, YouTube, or any other service.
The best thing is that if someone likes your game, they’ll play it and stream or make videos of it without you having to invest anything. This helps promote organic growth for your game, as the more people that see it, the more will buy it, then more will make videos, which will result in more seeing it and so on.