News & insights for the gaming industry

Prospecting relevant content creators for your campaign

September 17, 2021 / by The Lurkit Team posted in Influencer marketing, Campaign analytics, Marketing, Insights

Time to find some streamers and YouTubers? Successful influencer campaigns are based on data and relevance. This is where the PR manager, influencer marketer, and community manager spend a lot of their time before a game launch. But where and when do you find content creators? We know what good prospecting looks like and which tags and metrics are key for your campaign. We also know how you can present them in a way your marketing team understands.  

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Most important metrics to look at when analyzing your influencer campaign

November 10, 2020 / by Kamil Malinowski posted in Influencer marketing, Campaign analytics

Influencer marketing is one of the best, if not the best, ways of getting your product out to Gen Z and gamers. Many studies have proved it to be incredibly effective, and even as new as it is, influencer marketing is already an $8 Billion industry.

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Most important data to find how your game performs on Twitch and YouTube

October 20, 2020 / by Kamil Malinowski posted in Company-know-how, Campaign analytics, Streaming platforms

When it comes to getting your game out there, there’s nothing better than having content creators play it and share it on their preferred platforms, be it Twitch, YouTube, or any other service.

The best thing is that if someone likes your game, they’ll play it and stream or make videos of it without you having to invest anything. This helps promote organic growth for your game, as the more people that see it, the more will buy it, then more will make videos, which will result in more seeing it and so on.

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