Knowing how to measure the ROI of your influencer marketing activities is the key to scale awareness and sales for your titles.
Expectations become even more important when dealing with an organic based creator marketing campaign.
Game marketing can be done efficiently and cheaply when developers learn to monitor results rather than game key sales.
It's key to know how your influencer marketing campaigns are going. Here are all the stats, or KPI's, you'll need to consider.
There's a ton of important data out there on streaming platforms. Here's how you can track down your game's performance on Twitch and YouTube.