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News & insights for the gaming industry

Game Promotion 101: A guide for new developers

October 7, 2021 / by Joshua Goodpastor posted in Streamer culture, Influencer marketing, Game development, Marketing, Insights

Making a video game is hard work and, for new developers, it can be a daunting task to try and market those titles online. Many times, developers feel like they are shouting into a void and some even struggle to receive any recognition despite their work. That is where Lurkit comes in to help you get started in marketing your creation and finding a community that will cherish, support, and loves your game.

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Successful streams start with Lurkit keys!

October 6, 2021 / by Joshua Goodpastor posted in Streamer culture, Influencer marketing

Streaming is a tiresome and thankless job, but Lurkit is here to make it slightly easier. Whether your a variety streamer or do focused content, Lurkit offers game keys and product codes that can be used for several applications. From multiplatform options, to amazing and strange campaigns, Lurkit has something for everyone and costs nothing for Content Creators. 

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Game marketing is not business marketing

September 30, 2021 / by Joshua Goodpastor posted in Streamer culture, Influencer marketing, Xbox, PlayStation, Insights, Indie games

Business communication has long relied on the foundations of Advertising and Public Relations strategies to market games. While classic skills like trend awareness and behavior prediction are useful, it is becoming increasingly necessary for marketing to evolve past business communication. The internet opened up the door for tons of different businesses, opportunities, and communication strategies to be viable and marketing must evolve with the internet’s new world. This becomes even more important when looking to dive into game marketing as the video game industry is a constantly evolving ecosystem. 

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Rise of Indie Gaming Influence

September 28, 2021 / by Joshua Goodpastor posted in Influencer marketing, Game platforms, Marketing, Indie games

 Indie games are growing more popular, being produced more rapidly, and are impacting the gaming industry in large ways. Looking back at the origin of game design and the early exploration into indie production, marketing professionals can track why indie games have such an influence and learn how to leverage influencers using game data analytics. Exploration into history can help understand why gamers prefer certain titles, and how marketing professionals can predict market trends using the indie game’s release schedule. 

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Results matter, keys don't. Here's why!

September 24, 2021 / by Joshua Goodpastor posted in Streamer culture, Influencer marketing, Marketing, Insights

Game key distribution sites are a pivotal pillar in the bridge that connects streamers to game publishers and developers. For only a single game key, an influencer can bring tons of additional press and attention to titles both indie and AAA. Depending on the title, this is a small investment for a massive boost in publicity, and this momentum can be leveraged to turn any minor game release into a massive success. This is all reliant, however, on innovative marketing for the titles which can often start with a single game key.

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Prospecting relevant content creators for your campaign

September 17, 2021 / by The Lurkit Team posted in Influencer marketing, Campaign analytics, Marketing, Insights

Time to find some streamers and YouTubers? Successful influencer campaigns are based on data and relevance. This is where the PR manager, influencer marketer, and community manager spend a lot of their time before a game launch. But where and when do you find content creators? We know what good prospecting looks like and which tags and metrics are key for your campaign. We also know how you can present them in a way your marketing team understands.  

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Easy Tips to Leverage Influencer Markets

September 10, 2021 / by Joshua Goodpastor posted in Streamer culture, Influencer marketing, Game development, Marketing

Marketing with influencers is key to the successful launch of countless video game titles across multiple genres and platforms. When it comes to leveraging opinions, gathering feedback, and promoting a title, influencers have a pre-built audience and reputation that can make a massive difference to final release numbers. However, tapping into this influencer market and learning how to leverage their strengths properly can be challenging for new and veteran publishers alike. Each influencer and audience is different, and the influencer market is filled with countless options available with unknown results.

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How Apex Legends' User Generated Content marketing created a hit game

March 11, 2021 / by Kamil Malinowski posted in Influencer marketing, Marketing, Social Media

If you’re a fan of gaming or esports, you’ve no doubt heard of Apex Legends - Respawn and EA's take on the battle royale genre. The game quickly gained popularity after its surprise launch in early 2019 and has since thrived, becoming one of the most popular multiplayer titles out there.

There are a few reasons for this and it was no doubt helped by adding some unique elements to the genre. However, one of the biggest reasons it made headlines was due to its marketing efforts, which included a launch that came basically out of nowhere and a key focus on user generated content. 

Let’s take a look at how Apex took the market by storm thanks to its launch and UGC, as well as how it has utilized user content since to stay on top.

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How Valheim is utilizing UGC to become the next viral game

February 19, 2021 / by Kamil Malinowski posted in Streamer culture, Influencer marketing, Marketing

If you’ve been following any streaming platforms or gaming trends in general recently, then you’ve probably heard of Valheim. The game has been taking the gaming world by storm, having already created a very strong following since its February 2 release. 

Valheim has seen some staggering growth in the last two weeks, having sold 1 million copies in its first two weeks, and an extra million more in just three days afterward. The game is clearly experiencing exponential growth and while there are many reasons for this, a key one is how they have been using user generated content to full effect. 

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How Battlestate Games leverage UGC to boost Escape From Tarkov marketing 

February 12, 2021 / by Kamil Malinowski posted in Streamer culture, Influencer marketing, Marketing

User Generated Content (UGC) has been intertwined with gaming since the very beginning. Even dating back to some old games, before the rise of social media, UGC still played a huge role in the success of games. 

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