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News & insights for the gaming industry

How Apex Legends' User Generated Content marketing created a hit game

March 11, 2021 / by Kamil Malinowski posted in Influencer marketing, Marketing, Social Media

If you’re a fan of gaming or esports, you’ve no doubt heard of Apex Legends - Respawn and EA's take on the battle royale genre. The game quickly gained popularity after its surprise launch in early 2019 and has since thrived, becoming one of the most popular multiplayer titles out there.

There are a few reasons for this and it was no doubt helped by adding some unique elements to the genre. However, one of the biggest reasons it made headlines was due to its marketing efforts, which included a launch that came basically out of nowhere and a key focus on user generated content. 

Let’s take a look at how Apex took the market by storm thanks to its launch and UGC, as well as how it has utilized user content since to stay on top.

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How Valheim is utilizing UGC to become the next viral game

February 19, 2021 / by Kamil Malinowski posted in Streamer culture, Influencer marketing, Marketing

If you’ve been following any streaming platforms or gaming trends in general recently, then you’ve probably heard of Valheim. The game has been taking the gaming world by storm, having already created a very strong following since its February 2 release. 

Valheim has seen some staggering growth in the last two weeks, having sold 1 million copies in its first two weeks, and an extra million more in just three days afterward. The game is clearly experiencing exponential growth and while there are many reasons for this, a key one is how they have been using user generated content to full effect. 

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How Battlestate Games leverage UGC to boost Escape From Tarkov marketing 

February 12, 2021 / by Kamil Malinowski posted in Streamer culture, Influencer marketing, Marketing

User Generated Content (UGC) has been intertwined with gaming since the very beginning. Even dating back to some old games, before the rise of social media, UGC still played a huge role in the success of games. 

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How a brilliant marketing strategy created TheGrefg's world record Twitch stream

January 14, 2021 / by Kamil Malinowski posted in Streamer culture, Influencer marketing

History was made on January 11 as Spanish streamer David "TheGrefg" Martinez shattered the Twitch viewership record with nearly 2.5 million people tuning into his stream at one time. The previous overall record was set by tournament organizer Eleague at 1.1 million, while the previous individual record was none other than TheGrefg’s at 639,000, which just goes to show how massive this new record is. 

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How to keep up with Twitch trends and spot the next big thing

January 12, 2021 / by Kamil Malinowski posted in Company-know-how, Influencer marketing, Streaming platforms

Twitch is an incredibly popular and powerful tool for businesses and individuals alike. The potential for growth and exposure is almost unmatched anywhere on the internet and with such a massive user base it has become a core hub in the gaming and online world. 

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How to find up and coming content creators for your marketing campaigns

January 5, 2021 / by Kamil Malinowski posted in Company-know-how, Influencer marketing

While influencer marketing is known to be extremely effective, it can also be expensive and difficult to establish. This is especially true when looking at the most popular creators, who are almost all represented by agencies and charge a hefty sum. Oftentimes, if you attempt to enter influencer marketing from scratch and go straight to the top, you won’t even get a chance to interact with the creators that you’d like for your campaign, only their agents.   

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How to leverage User Generated Content for your game launch

December 15, 2020 / by Kamil Malinowski posted in Company-know-how, Influencer marketing, Game development

It’s no secret that User Generated Content (UGC) is essentially the core of the internet, especially in gaming. Practically anything you see online has been influenced by UGC in some way, from users creating tiny addons to whole platforms based solely on the users' content, like Twitter and YouTube. 

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How to find streamers best suited to your game

December 8, 2020 / by Kamil Malinowski posted in Streamer culture, Influencer marketing, Streaming platforms

When it comes to getting your game out there, influencer marketing is definitely one of the best, if not the best, ways of doing it. Working directly with streamers gets your game out to thousands of fans who are all keen to follow their favorite content creators and jump on the next big thing. 

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Most important metrics to look at when analyzing your influencer campaign

November 10, 2020 / by Kamil Malinowski posted in Influencer marketing, Campaign analytics

Influencer marketing is one of the best, if not the best, ways of getting your product out to Gen Z and gamers. Many studies have proved it to be incredibly effective, and even as new as it is, influencer marketing is already an $8 Billion industry.

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Why influencer marketing is the best way to connect with the gaming community & gen Z

November 3, 2020 / by Kamil Malinowski posted in Company-know-how, Influencer marketing

One of the most important aspects of any business is marketing and brand awareness. It doesn't really matter how good your product or service is, if no one knows about it, then it won’t do you any good. 

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