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News & insights for the gaming industry

Esports, trending or not?

October 15, 2021 / by Joshua Goodpastor posted in Marketing, Insights, Gaming

Stadiums, lights, fans, and sponsorships fill the modern eSports world. What was once an obscure version of competitive gaming is now a mainstream staple making appearances on streaming sites and sports networks. Colleges grant scholarships, players are marking careers in gaming, and the entire world of eSports is evolving into a professional setting. However, this does not mean it is still a trending topic in many game circles. Like traditional sports, eventually, eSports will hit a period of normalization and it is important to know when to shift from trending promotion tactics into a more corporate and structured eSports advertising endeavor. 

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Game Promotion 101: A guide for new developers

October 7, 2021 / by Joshua Goodpastor posted in Streamer culture, Influencer marketing, Game development, Marketing, Insights

Making a video game is hard work and, for new developers, it can be a daunting task to try and market those titles online. Many times, developers feel like they are shouting into a void and some even struggle to receive any recognition despite their work. That is where Lurkit comes in to help you get started in marketing your creation and finding a community that will cherish, support, and loves your game.

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Hunt: Showdown Enters The Mainstream Using User Generated Content

October 5, 2021 / by The Lurkit Team posted in Marketing, Insights, Gaming

Hunt: Showdown is a First Person Shooter set in a dark reality where hunters compete towards a single target . The game has two game modes with "Bounty Hunt" and "Quickplay" each providing a unique experience. Between the two modes, "Quickplay" has gained a reputation for being a fast-paced experience that balances the PvE and PvP features  of the game well.

For many players, Hunt: Showdown breaks the meta understanding of the "Battle Royale" formula and offers a unique mixed PvE and PvP experience. With objective hunting, casual collecting, and unique death rules the game breaks new ground and defines itself as more than just another competitive shooter.

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Rise of Indie Gaming Influence

September 28, 2021 / by Joshua Goodpastor posted in Influencer marketing, Game platforms, Marketing, Indie games

 Indie games are growing more popular, being produced more rapidly, and are impacting the gaming industry in large ways. Looking back at the origin of game design and the early exploration into indie production, marketing professionals can track why indie games have such an influence and learn how to leverage influencers using game data analytics. Exploration into history can help understand why gamers prefer certain titles, and how marketing professionals can predict market trends using the indie game’s release schedule. 

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Results matter, keys don't. Here's why!

September 24, 2021 / by Joshua Goodpastor posted in Streamer culture, Influencer marketing, Marketing, Insights

Game key distribution sites are a pivotal pillar in the bridge that connects streamers to game publishers and developers. For only a single game key, an influencer can bring tons of additional press and attention to titles both indie and AAA. Depending on the title, this is a small investment for a massive boost in publicity, and this momentum can be leveraged to turn any minor game release into a massive success. This is all reliant, however, on innovative marketing for the titles which can often start with a single game key.

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Prospecting relevant content creators for your campaign

September 17, 2021 / by The Lurkit Team posted in Influencer marketing, Campaign analytics, Marketing, Insights

Time to find some streamers and YouTubers? Successful influencer campaigns are based on data and relevance. This is where the PR manager, influencer marketer, and community manager spend a lot of their time before a game launch. But where and when do you find content creators? We know what good prospecting looks like and which tags and metrics are key for your campaign. We also know how you can present them in a way your marketing team understands.  

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Easy Tips to Leverage Influencer Markets

September 10, 2021 / by Joshua Goodpastor posted in Streamer culture, Influencer marketing, Game development, Marketing

Marketing with influencers is key to the successful launch of countless video game titles across multiple genres and platforms. When it comes to leveraging opinions, gathering feedback, and promoting a title, influencers have a pre-built audience and reputation that can make a massive difference to final release numbers. However, tapping into this influencer market and learning how to leverage their strengths properly can be challenging for new and veteran publishers alike. Each influencer and audience is different, and the influencer market is filled with countless options available with unknown results.

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How Gartic Phone is Utilizing UGC to Become The Next Hit Party Game

August 26, 2021 / by Kamil Malinowski posted in Marketing, Insights, Gaming

Party games have always been a hit in the gaming community. Whether you’re an FPS, MMO, RTS, or any other type of player, everyone appreciates taking it easy once in a while with a party game. 

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How Black Desert Online Started a Revival With User Generated Content

July 29, 2021 / by Kamil Malinowski posted in Marketing, Insights, Gaming

Black Desert Online is just one of many MMORPGs currently battling it out to gain a foothold in the western market. The game arrived as a hot new prospect in 2016, boasting impressive features, such as one of the most impressive selections of character customization options. 

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How Brawlhalla Utilized UGC to Battle to The Top of The Fighting Game Genre

July 23, 2021 / by Kamil Malinowski posted in Marketing, Insights, Gaming

The fighting game genre has always been a popular one, dating all the way back to stand-alone arcade games. It’s grown massively since then, as we now see many popular titles, such as Super Smash Bros, Tekken, Street Fighter, Mortal Kombat, and, one of the most recent games, Brawlhalla

It’s safe to say that fighting games are an absolute classic for gamers and most people have likely at least tried one before. With some games having a deep history, dating back as far as 40 years, entering the fighting game market is always going to be a challenge as a ton of players simply stick to their favorite titles. 

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